Can estheticians in South Dakota engage in marketing or advertising their services?

Estheticians in South Dakota are permitted to engage in marketing and advertising their services, but they must adhere to established ethical guidelines. This is significant because it ensures that the promotion of services is done in a professional and responsible manner, reflecting the standards expected within the industry. Ethical marketing practices help maintain the integrity of the profession and protect consumers from misleading or fraudulent representations.

Adhering to ethical guidelines typically involves being truthful about the services provided, not making exaggerated claims about the results, and respecting customer privacy in any promotional activities. This framework guides estheticians in presenting their expertise and services in a way that is both appealing and truthful, fostering trust with clients.

The other responses either limit or completely restrict the ability of estheticians to market their services, which is inconsistent with the guidelines outlined for the profession in South Dakota.