What ethical guideline must estheticians follow when marketing their services?

Estheticians must adhere to truth in advertising laws when marketing their services, ensuring that all claims made about their treatments and products are accurate and not misleading. This ethical guideline is crucial to maintain the integrity of the profession and to protect consumers from false information that could influence their choices. By respecting these laws, estheticians build trust with their clients and promote a responsible image within the beauty industry.

Options that suggest avoiding social media or making any claims without limitation contradict the principles of truthful and ethical marketing. Additionally, avoiding user testimonials entirely is not a requirement; rather, the emphasis is on ensuring that any testimonials used are genuine and can be substantiated.