What should an esthetician avoid when providing marketing materials?

Making unsubstantiated claims is critical for estheticians to avoid when providing marketing materials because such claims can lead to misinformation and violate regulatory standards. Unsubstantiated claims refer to statements or promotions about services, products, or results that are not backed by scientific evidence or factual data. Misleading potential clients can not only harm the credibility of the esthetician's practice but can also result in legal ramifications for false advertising practices.

Additionally, ethical marketing relies on transparency and honesty, helping to build trust and a solid reputation within the community. By focusing on accurate information and legitimate benefits, estheticians can attract clients while adhering to industry regulations and maintaining professional integrity. All these reasons underscore the importance of providing marketing materials that reflect a truthful representation of services without exaggeration or misleading information.